Founded in Sweden in 2003 by a group of friends with a shared vision, 2117 of Sweden is built on a simple yet ambitious idea: to make high-quality technical outdoor apparel accessible to everyone, without compromising on design, functionality or environmental responsibility.
Drawing on extensive experience in the sportswear industry, the brand has grown rapidly, establishing an international presence and now reaching 18 countries across four continents. Part of the portfolio of Wänerstedt AB, a family-owned company with a long-standing tradition in fashion and accessories, 2117 of Sweden combines its Scandinavian roots with a contemporary vision of the outdoors.
The brand’s philosophy is driven by the desire to move beyond traditional trade-offs between quality, price, aesthetics and sustainability, demonstrating that technical performance, style and environmental awareness can coexist in a single product.
Inspired by nature and the Nordic way of life, 2117 of Sweden stands out for its clean, functional design, innovative materials and responsible approach to production.
A brand that sees the outdoors not merely as a sporting pursuit, but as a way of life, fostering an authentic connection with nature in every season.
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